Just as we mentioned in the "slogan" section:
German Clinic has two locations in Dubai (JLT and DHCC) and for each location, we use a different slogan/tagline on the SAME logo.
We need the shortcut "JLT" and "DHCC" as a slogan/tagline under or next to the Logo.
Eventually, we need to use the fullname instead of the shortcut "JLT" and "DHCC".
1. Fullname of "JLT" is "Jumeirah Lake Towers"
2. Fullname of "DHCC" is "Dubai Healthcare City"
Here, it depends on the overall impression of the first mockups, whether the Logo with shortcut or with fullname looks better.
Logo Colors: Black, White and Platinum(platin color like in the example logo)
Logo Style: Elegant, luxury and modern. (see logo example).
Logo Elements: Medical-Snake-Symbol and Palm.
In our uploaded example, we used a palm and the medical symbol (2 snakes) as elements.
The medical symbol is world wide known and used by almost every general medical branch, so this medical symbol is an highly important element in the logo and we need a strong brand recognition of it. The focus should be on the medical-snake symbol. On the first-view, the person should directly associate the logo with a medical branch. And that depends on the way you place and design the medical snake symbol. As you can see in the attachment, we need this medical snake symbol just like in the example.
The palm element is not highly important, and here, the designer can feel free to use: 1. a similar palm element or 2. another element or 3. none element. If palm element is used, it should be decent and not too strong. The first focus of the viewer should go on the medical snake symbol, not on the palm.