We make high-tech, durable products for frequent travelers, particularly digital nomad families, e.g., overnight packs, luggage scales, travel baby products.
We are: rugged, fiercely maternal, caring, and socially conscious. Our niche is nomadic families comprised of educated entrepreneurial parents and their young children.
We are not competing with Marmot, Patagonia, etc. on extreme climate gear. Our products make travel easier through clever design and are not sporty.
Our style is clean, classic and direct, not bubbly mommies or silly cargo-pants daddies.
We have considered using the following elements in our logos: an elephant, a mother and baby elephant or an arctic tern.