The key selling points are that our offering provides quick online tax returns (less than 10 minutes) and we have low fees (our product is competitively priced). Our offering is entirely online so the logo has to convey that we are an online company. We also want to convey both trust and fun in the logo as we believe that tax doesn't have to be a chore. We have our customers get their tax return details lodged in our system within 10 minutes.
Mascot: See mascot we would like to use however we would like a lower case e instead of upper case