We'd like R.A.W to be able to be used with/without Custom Coatings, where your slogan or tagline would normally be displayed. We would like to explore a typography and iconography approach to the logo, where the icon can be recognized without R.A.W. No emblem or badge logos. Open to word mark logos too.
Icons could include paint brush, waterslide, rollercoaster, gelcoat spray, and other industry related items. We played with the idea of having the tail of the R be a waterslide or the first arm of the A be the climb to a rollercoaster drop.
We haven't determined a color pallet - no pink, orange, or purple. Blue, green, yellow, red, black, gray are all acceptable.
We're an industrial, manual labor company. We get dirty, climb to extreme heights and work long hours, but our techniques are science-technology driven and forward thinking. The logo should represent a brand that is gritty, but professional.