Filentia—Design a logo that inspires people who want to share their success.

Filentia

Why we do what we do:
There are too many highly talented people in the world who would love to go an elite university so that they can reach their personal Ikigai. But most are not fortunate enough to be born in a wealthy country or family to have access to the necessary money and insider knowledge to get there.

We give these talents the opportunity to reach their Ikigai by bringing them the financial means, insider knowledge, and self-trust they need to succeed.

We do that by bringing them together with investors (individuals or organizations) who pay the study fees and living expenses for the young talents. The talents, in return, promise to give the investors a percentage of their future income for a fixed number of years (this is called an "Income Shared Agreement").

But we don't stop there. What we really want to build is a global club where the students and their investors can meet, learn from each other, and help each other. We also provide coachings and trainings to support the students in pursuing their dreams. In that we hope to give brilliant people from minority backgrounds or low-income countries a chance to live out their high potential. And for investors, it is a chance to have a strong social impact with their investments.

Please make it slightly posh / elite while focusing on a design language that instils a sense of a trusted community in which people share their success.

The logo should be appealing both to international talents who want to study at places like Oxford, Harvard, Stanford, etc. and to wealthy investors who want to do good with their money. The brand should instill trust, suggest high intelligence. We want both parties, the students and the investors to be proud of being part of this. We plan to make high quality pins, cufflinks and notebooks with the logo.