Hate Your Bank? Create a Logo For a Bank That Doesn't Sucks

neon

We would love a logo with the word neon, and a icon/symbol that should not be a N. Let's think about a symbol that represents our mission, to create the best online bank in the work for the young.

Neon means youth in greek.

Neon is a digital bank for the Brazilian's millennials. 100% digital, neon will offer banking solutions to the young people tired of their relationship with conventional banks. Modern, much cheaper and user centred, Neon aims to help the customers to easily manage, pay and invest.
Neon is digital, has a purpose, wants to break the status quo and change the world.
Made by young entrepreneurs, we want to show that we aren't just another bank. We are from the new generation to the new generation.

The Target
Age:
18-35 | Millennials
How They Live:
Living with parents, with friends or girlfriends, renting apartment
What the eat:
They believe that cooking is better than eating in restaurants
What they plan:
Open a startup, having a brand, make their dreams become real
Where they travel to:
To everywhere, including Thailand, Peru, Bhutan
What they are afraid of:
Having a boring work and not living life
What they buy:
Brands that have concept and purpose
What inspire them:
New ideas, design, tech, politics and freedom
What they believe:
Money isn't about status, it's about freedom to experience whatever they want. The world can be better to everyone. Big enterprises aren't concerned about what them, just about money

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Our mainly channel of communication with our users is through our app. Having this in mind, it's very important that the Neon logo presents not just a logotype but also a symbol to be used as an app's icon.

The symbol must not be a "N".