Product: Food Supplement (tablet form) for eye health, especially for CVS (Computer Vision Syndrom) and further eye diseas (dry eyes, eye strain), especially designed for prevention and improvement for eye health. Protects the eyes against blue light produced by electronic devices/screens. High quality pharmacy product (with branded ingredients), high retail price.
- female, married with 2 kids, age around 40, upper middle class household income, well educated housewife, family-focused, located in urban area.
- male, end of thierties, middle class income, not married, well educated (e.g. software engineer), office worker, spends a lot of time in front of screens, career focused, located in urban area.