The Service: Dr. Tiffany offers a high-end veterinarian service, licensed in treating exotic pets (as well as domestic pets), she make home visits to treat all a families pets in their natural habitat.
No more stress of dragging your animals to the vet or having to miss work to see your vet. We come to you. It's more comfortable for you and your animals. We’re like the old time doctors who treated your whole family became a member of the family, getting to know everyone really well.
Brand Promise: We combine old time values of doctors making house-calls and treating the whole family, with a successful blend of holistic and traditional veterinarian medicine.
We stand for a personal touch. We understand how families feel when their animals are sick. We Brand Feeling: Holistic, fresh, highly- professional, friendly and positive
What do you want the logo to communicate: We’re a member of your family—we get to know your whole family and all your animals intimately. We care, we’re convenient, we’re a high-end concierge service who comes to you and treats your whole family in your home. You can trust us with your most precious family members.
What do you want visitors to think & feel when they see the logo: I will never have to look for a Vet again. This is the Vet I completely trust, who will not ONLY take the best care of my pet, but she will take great care of me too. She is compassionate and willing to help me understand what my options are!
Brand Personality veterinarian
• Fresh, fun, professional, friendly and positive
• Old time values (family doc) treats everyone, all the pets and the family
• The health of any family member is impacted by the whole system.
• Understanding what our pets are communicating to us about our families
• Bright and positive (colors and style)
• Treats the whole family, including the people
• Committed to resolution of problem-available for follow up care
Demographic: Upscale animal owners and passionate animal owners who treat their animals better than they do humans. :)
1. Busy professionals who pay for convenience.
2. Pet is family member.
3. They buy high end food, boards pet at high end facilities.
4. Practices holistic, new age, alternative medicine
5. Brands: Whole Foods, Fred Siegel, Tesla, Starbucks
6. Owners of stress-prone pets, housebound pet owners
7. Owners of large numbers of pets
World view of target demo:
• Nothing but the best for my pet
• Pays for top quality and convenience
SEE PDF for Logo Style