Our returns are very good (~30% annually), but we don't want to stress that in our logo, because we don't want to come across as aggressive and risky. The ideas and emotions we want to convey with our logo include: sophisticated, elegant, luxury, stability, solid, wealth, prosperity, aspirational, and success.
The logo should incorporate the fund name (either with LLC or without). The logo can be the name alone or the logo can be separate, paired with the name. It can also be a logo of the initials, paired with the name. No restrictions here, just nothing cheesy. It has to have a classic, sophisticated look.
Avoid bright primary colors or pastel colors. They don't convey what we're looking for here. Other than that, I will leave the color scheme up to the designers. Just be sure that the colors work well on computer screens as well as in print.
I look forward to seeing the different ideas that designers come up with, and I will do my best to give timely feedback to the entries.