Como Cheryl.bogardus começou a jornada do(a) design de logotipos
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CooperSurgical is a leading company dedicated to providing medical devices and procedure solutions that improve health care delivery to women regardless of clinical setting. Our medical devices are used primarily by obstetricians and gynecologist in their offices, in the operating room and in labor and delivery.
Qual o segmento que sua empresa está mais relacionado?
Médico e farmacêutico
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The reason we interested in adding a logo at this time is that we are a women's healthcare company and although our name denotes that we are a medical company, it does not say we are focused on women's healthcare. Our new logo, when used alongside our corporate name, should instantly tell our customers (obstetricians and gynecologists as well as other healthcare professionals that treat women) that our focus is women's healthcare. It needs to look professional as our target audience are doctors and other healthcare professionals. About 80% of ObGyns will be women in the future. Our tagline is "Keeping you at the forefront of women's healthcare". You don't need to incorporate that into the logo design as we want a logo that along with the name, tells our customers who we are. Our mission is to build on our expertise in identifying, acquiring and developing a steady stream of clinically beneficial products that enable physicians to provide increasingly more efficient and effective heath care to women. We provide clinically safe and efficacious diagnostic and therapeutic medical devices to women's health care providers that enhance their practice of medicine and improve the quality of life for all the women in our lives. Our products are used in the treatment of women of all ages. We are open minded but tend to like logos that work infront of our corporate name but compliment it rather than dominate it.
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