The key ideas that affect the logo are the firm’s dynamism and intention to move forward into the future.
The sites for the current logo, logos we like, and competitors' logos we do not want to emulate are in the "Smith Dukes Logo Helpful Web Sites" document provided.
The logo should contain a “bug” or graphical element. Each element should be able to stand on its own and used together and the client would like to see the logo with the bug and name only and the bug, name and tag. For the “bug” the firm is okay with using the letters SD, but they also want to see some abstract options, too.
We do not want a logo with dollar signs, puzzles, plus signs, subtraction, multiplication, division or other math signs.
We are likely to populate their web site and other collateral with pictures of professional, younger people.
When final, we'd like the logo in EPS, JPG, and PNG for sure (and others if designer feels they are important) in full color and one color (should be able to be used in black/white for certain purposes). We'll need the logo saved together with the bug and tagline and all pieces separately.
Thank you for reading! I look forward to seeing your creativity and answering any questions you may have.