Demographic - stylish mom's (likely in their 20's, 30's and early 40's), across the US, probably working mom's and likely women who enjoy buying high-end handbags. They want to breastfeed their infants and carry breast pump equipment (so they can return to work or for other reasons) but want to carry the equipment in a stylish, discreet handbag that doesn't scream "BREAST PUMP!" :-) Sarah Wells bags gives breastfeeding mom's the option to be stylish and confident!
About my logo style... I like block print, not script. Simple, clean, modern. I'm open to some simple shapes/art along with my name, but will need to stamp the logo onto metal/fabric on the bags so keep that in mind (the stamp would be very small). I haven't settled on a color scheme yet, but I like the combinations of purple/gray, blue/gray, yellow/gray. Hoping for something feminine and luxury/high-end looking.
I attached several logos that I like, including one from from Kelly Moore bags that I really like the style of (but I do NOT want first name, horizontal line then second name as that design it is too similar to hers)....love the font, simplicity, etc. I also do NOT want anything that shows images of breastfeeding, women, etc. The brand is about the handbags, not the breast pump equipment. I would like the logo to focus on the brand, luxury, etc. THANKS! :-)