Syncus is a service that will have broad appeal touching millions of personal and business users worldwide. This brand will part of people's daily lives. Hence the "us" in the name.
Peace of mind for backup and online storage and no frustration when sharing and collaborating with others. Creatives and other professionals will absolutely love Syncus.
People will use Syncus on desktops (PC/Mac/Linux), mobile devices (iOS, Android, Blackberry) and the Web. Collaboration will also be a key feature of the product.
We require a logo and brand identity that is instantly recognizable on the web, print, desktop and mobile.
Security and respect for our users privacy will be a differentiator. No one (not even us) can see your data except you and the people you allow. Another innovation will be our ability to offer practically unlimited cloud storage space at a very low cost.
Our users will consider Sync.us to be the most trusted, respected and magical cloud service they have ever experienced. Sync.us will be their personal and private cloud.
Designers: What do you think? We plan on launching the brand as Syncus. But for better branding and memorability we would like the brand image to include the dot (.) or something similar subtly in the logo (e.g. sync.us). The logo should look good in colour and monochrome.
The logo should also look great on a multi-storey office building. Not kidding as we plan on replacing one we already have.
Syncus is being launched by experienced technology entrepreneurs with over 12 years experience running robust cloud infrastructure. Though the brand is new, it should have an established timeless feel.
Simple is better.