Inspire generations of marketers with a recognisable logo for their new Marketing Excellence program

V-MaX

THIS CONTEST HAS BEEN EXTENDED JUST TO ALLOW 7 DESIGNERS TO COMPETE IN THE FINAL POLL - WE ARE NOT ACCEPTING ANY NEW DESIGN

The logo identifies the Marketing Excellence program of two Pharmaceutical Companies (Vifor Pharma & Vifor Fresenius Medical Center Renal Pharma or VFMCRP). The companies manufacture and distribute over-the-counter and prescription drugs aimed at helping patients around the world with severe and chronic diseases (e.g.: chronic kidney disease or CKD) lead better, healthier lives. They own Ferinject(R), Venofer(R), Velphoro(R), Veltassa(R), and Rayaldee(R) brands, among others.

BLUE is
- PANTONE 2945 C, CMYK 100-50-0-15, RGB 0-76-151, HEX #004C97,
- PANTONE 2935 U, CMYK 95-50-0-10

RED is PANTONE 201 C, CMYK 0-100-70-35, RGB 157-34-53, HEX #9D2235

GREY is PANTONE COOL GREY 10 C, CMYK 0-0-0-75, RGB 99-99-99, HEX #636363

Nuances based on opacity (75%, 50%, 25%)

Logo will be used to identify Marketing Excellence trainings, workshops, e-learning video tutorials and related materials. It should be:
- relatable to both companies (i.e.: Vifor Pharma and Vifor Fresenius Medical Center Renal Pharma)
- recognisable / institutional (adherent to companies' brand image);
- yet inspirational (Marketing Excellence, Excellent, Maximum/Top, Growth)