Tone and imagery - Friendly,high end and tech feel - Need a wow feel.
Colours - Bright and non regular colours
Fonts preference - Serif fonts communicating premiumness
Max usage areas - On Clothing ,Labels, and in digital/social media
Highlights - Innovative Product designs/First-of-the-block/Next gen clothing
We like the logos of Tesla, Nielsen, Amazon, Tivo, Uber and Vaio. Each of these logos have a meaning.
1. Amazon: while the arrow may just look like a smile it actually points from a to z
2. VAIO: The logo integrates the ideas of analog and digital technology into one
Request you to design a logo and write your reasoning for the logo design.