- It should be minimalistic and contemporary in nature (i.e - keep visual noise to a minimum, flat design, no shadows, no gradients, no playfulness, etc... This goes for the use of typography too.). Any 3d mockups should stick to solid colours to achieve the effect - eg: https://dribbble.com/shots/6553122-A.
- We're a product-focused brand that also places emphasis on educating people on the benefits of Light Therapy.
- Feel free to completely deviate away from our current logo, however, if you do, bonus points for also creating a refreshed variation of our current logo!
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