Como chris.styles começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
Purity Gas Inc is a startup; we engineer, design and sell nitrogen gas generation systems to industrial manufacturers, food & beverage, pharmaceutical and healthcare facilities. Nitrogen gas generation systems are a relatively new and novel technology to an old, antiquated industry where long term liquid nitrogen contracts with gas companies are the norm. Our target audience will be mostly male, 30 to 50 years old, quality engineers, manufacturing engineers, continuous improvement managers, small business owners, CFO's and CEO's of larger organizations.
Qual o segmento que sua empresa está mais relacionado?
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Inspiração de design
The main (or overall) design we envision being clean, modern, simple. Open to the design being the word 'Purity' with a complimentary illustrated icon (ie a stylized or modern looking N2 molecule) - similar to a lot of designs we picked as part of this application. This is a startup, and the logo will be the cornerstone of our brand image moving forward. Alternatively, the illustrated icon could be anything else that may represent the word 'purity' when you see it - but we don't want anything related to 'natural' or 'earth-y', it's not an environmental company.
We like the idea of incorporating the Nitrogen (N2) molecule into the design - subtly is ideal, not as the main part or focal point of the design. Something small to catch our engineer client's eye. The N2 molecule is two atoms with a triple bond between them - we've attached an illustration of the N2 molecule. It's important that if it is incorporated, that it be accurately depicted ie the triple bond between them. And the molecules don't need to be labelled with an N of course, just a round atom is fine.
As our industry doesn't have much young life & innovation in it, we want the logo to be fresh, modern, and representative of a new startup owned by two young guys in an old school industry.
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