Company name: AAA Air Support Inc. or AAA Air Support
The boss created the original logo attached on out brochures and he would like to retain the company name and commercial plane. But we are willing to be open minded to art that represents our company well and strikes on the essence of what we want to communicate. Our current logo is too literal detailed, outdated and not enough abstract. We need an update with Fresh, vibrant, simplicity, movement and unique elements.
If we can, there is a request to try to keep the plane and company name. Which is a lot and harder to make abstract and simple.
At first I thought put the name within the image (plane). But since our company name is so long and no intuitive acronym available…
It may be easier to place the image within the company use color scheme of dark blues and silver grey. Place a very abstract image of a commercial airplane within the company name (maybe CO name in dark blue gradient with abstract plane image in silver grey. Plane must have fuselage include not just a tail or etc) The font, not sure yet.. Maybe thin font, not block with a wispy plane image with movement….
Let’s try to keep the CO and Plane image at first (go as simple and abstract as we can) and if doesn’t work we will move on…
We want to convey: knowledge, experience, versatility, creativity and uniqueness
Our industry: Aerospace (commercial, government and military) and generally conservative
Colors: darker hues of blue/navy and grey/silver
Target Audience: purchase agents, engineers, airplane mechanics, international customers, Federal government, Department of Defense, Defense contractors, customers who operate in a “needed it yesterday” environment, customers who expect quality and high level of customer service, age group can vary between early 30’s – 70’s, science – mathematical – technical oriented people, large and small companies