As an information based site we are heavy on conveying information to our users, hence our site design is clutter free, and simple(Apple/facebook/gmail), but fresh compared to the looks of facebook/gmail. Colour scheme is grey and white tones mainly across the site.
STEP 1 - WE WOULD LIKE TO SEE LOGO DESIGNS
The brand and image we are looking to convey is that of simplicity, purity, calm, trustworthy but fund and new!
The logo should be simple, fun, fresh, reliable, and pure embodiment(our service will be used by individuals and companies). Similar to the F(facebook), twitter or LinkedIn logos used as icons(on most web pages) we would like a logo which has this as an accompanying mark.
INSPIRATION LOGOs; SKYPE.COM, TWITTER.COM, TUMBLR.COM, SQUAREUP.COM, FLIPBOARD.COM, QWIKI.COM
Have attached in the folder with this project about the sites/logo and general style and inspiration we like and also the mascots and personalities to give you a vibe on what we would like to see.
STEP 2 - AFTER YOU HAVE WON THE CONTEST WE WANT TO WORK ON A CHARACTER/MASCOT WITH YOU
We want the logo which has been created to be accompanied by a mascot or unique personality which can be used by our site/company to convey moods across the site. Winning designer will work with us in the future on creating the happy, neutral, not happy personalities from the initial design. The mascot/personality to be seen as a trustworthy character to develop/embody a relationship with the user. We don't want the mascot/unique personality to look like an emoticon(that would be a big no no!). We want it to be simple but differentiate and carry over from what we do to our company's brand. Should be subtle and inline with our colour scheme, and given that its going to appear in many places.