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Band of the Brave
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Band of the Brave is a new online based fashion label planning to launch in the Australian market at the end of 2015. The brand creators are mums Lauren & Lauren who saw the market potential after finding it difficult to find stylish, trendy, yet sophisticated dress shirts and for a reasonable price for their 2 young boys.
Children’s apparel in Australia is a highly competitive market & International brands are now more accessible than ever via branded websites and online boutiques. Competing with well established brands, Band of the Brave aims to gain a competitive edge by using cutting edge marketing techniques to offer a superior style of high fashion dress shirts at a reasonable price for boys aged 6 months to 10 years of age. Band of the brave draws inspiration from the European cut & qualities with distinct detailing and seasonal colours and patterns. Whilst our main business is maintaining a seasonal range of dress shirts, we aim to introduce complimentary apparel in the future and explore options to introduce girl’s apparel to the brand.
Predominately online, highly targeted marketing efforts will portray an on trend, yet timeless & sophisticated brand image using stylized photography at a range of locations including but not limited to Resort, Inner City and Regional locations. A cutting edge web platform will support a positive customer experience.
We require a logo featuring brand name & an icon that will represent our superior styling and evoke the true spirit of the ‘Band of the Brave’.
The entire logo will feature on a range of things listed below at a minimum size of 4cm x 4cm and a maximum of 10cm x 10cm. The icon alone will be featured on the garments in the form of embroidery and must be identifiable at a minimum size of 1.5cm x 1.5cm
- Black & White
- On trend
- Evoke brand values
- Gender neutral
- Sizes ( refer to above)
Logo to appear on:
- swing tags
- fabric tag on garment
- icon embroidered on garments
- Online marketing
- Any marketing collateral
Band of the Brave is committed to providing sophisticated styling for boys aged 6 months to 10 years, using quality textiles and trims. We are committed to providing a positive online experience, rewarding our customers & ensuring purchases are received in a timely manner.
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