Additional Edit Note:
We specialise in raw, unpolished gemstones as opposed to clean-cut, polished stones as the 'diamond' symbol would represent - we want to steer clear of this symbol. Thanks :)
The brand is called The FeatherStone Collective.
We specialise in hand crafted jewellery and accessories featuring crystals, gemstones and natural products. We have a free-spirited, tribal, earth, gypsy, harmony vibe to the brand and we want this to be reflected in the logo.
We are looking for a hand rendered style featuring symbolic elements as shown in the attached references.
We like elements such as feathers, arrows and parts of Mandala symbolism. Potentially an illustrative pattern or something of the like - could be circular, square or rectangular.
Another road we were considering was the development of a pictorial mark representing both a feather and a stone (crystal, gem, jewel, etc) alongside the logo.
We would prefer a 2D style mark and would prefer a predominantly black and white colour palette, or at most a very simple colour palette.
We are not fussed with the capitalisation of any letters in the brand name, just what looks best from a design perspective. Eg: THE featherstone COLLECTIVE, the FeatherStone collective, etc)
Also, the brand name will often be shortened to just ‘FeatherStone’ so ideally the logo will be simple enough that the word ‘FeatherStone can be extracted and used by itself without impacting on brand recognition. So just to clarify, the words ‘The’ and ‘Collective’ are secondary design elements. Similarly, as the logo will be used on some very small pieces of jewellery, we would like to be able to abbreviate to just ‘FS’ or ‘fs’.
Ultimately we need all the files supplied as vector grapics that can be enlarged, manipulated, etc.
Thanks, and looking forward to seeing your designs :) xx