Como Alec Coughlin começou a jornada do(a) design de logotipos
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Conte para a gente quem é você e quem é seu público alvo
We address the pain associated with the HR paperwork process by simplifying the administration of employee benefits by leveraging today's web enabled technology to digitize the on-going process. In doing so, we improve the efficiency, performance and culture of a business.
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We are a cloud based solution in an emerging technology category and are targeting companies with 1,000 or less employees. We want to convey trust, credibility, simplicity, efficiency and outstanding service. Most of the time, we wil be walking through the HR or C-Level management door to talk with people who have a very wide variety of technological expertise, understanding etc. We want to be known as a group that really understands the application of advanced technologies to unlock tremendouse business value in the form of automating processes, reduce human error/effort etc but making it VERY easy for someone to understand what our technology does for them, how to use it and how to work with us. Cliche, but we're looking to "democratize advanced technologies" to businesses that consider themselves forward thinkers within their industry but probably don't have a tremendous amount of exposure/understanding/awareness of web enabled technologies/innovation etc.
As C-level management, our target audience is 40 years old+, educated, successful, midwestern values (hardwork, integrity etc.)
We don't have a slogan yet but are open to suggestions of course.
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