Very important: our company values and principles are simplicity, essential and lean production, maximum flexibility. We want our principles reflect on our logo. As I said our identity is basic and essential, we don't spend heavy budget on marketing and related activities, thanks to this our price is competitive and convenient. This is our strength: price and customer service very responsive. So we need to reflect in our identity these points: we want something ELEGANT and professional, BUT ESSENTIAL. We recently designed our organization chart and we love the graphic, we think it represents well our identity (see the image attached).
Last but more important: I attach our current logo. The new one should be very similar, we don't want to change it too much, we need a restyling. We don't like too much the oil drop between the letter V and H. The idea was to represents the oil that flows between the mechanical components represented by the letters V and H.
Of our current logo we like the geometric layout and the idea of how they have been represented the letter V and H, so keep these letters very similar to the current logo.
We also like a lot our recent catalogue cover we designed, we think it well represents the inputs I'm trying to give you with this brief. I attach the cover image.
Last input: if possible we'd like you to think a geometric pattern for the logo. For example our current logo could be fit into an hexagon. We'll use the logo for the fairs we attend around the world and it could be an idea to create a pattern with the logo to use as graphic on the booth walls.
Anyway feel free to express yourself , we're open to any idea or proposals
I attach also some product pictures, for any doubts, please contact me.