Services provided: Software development and consulting
Target audience: Our target audience is individuals, startups, and small businesses that need custom software development. This audience wants to hire someone reliable to develop the software that they need with high quality at an affordable price. The expected audience is expected to be predominantly males in the 28-40 age range.
Marketing: Our audience will discover the business through web searches or word-of-mouth.
Competition: We want to differentiate our company from the competition by:
- Appearing to be easily accessible (versus a larger company where it is harder to get in touch with someone).
- Providing more reliability than other small service providers.
- Producing software with beautiful user interfaces that work great.
- Building the client’s software in America, never outsourcing.
Word associations: The audience should associate these words with our company: bold, confident, courageous, greatness, reliable, brilliant, America. They should feel a belief in us, and excitement about working with us.
Design preferences: The logo should have a fresh, clean, crisp, simple look. The design should work on both the web and on a business card.