Our new logo should consist of 2 parts:
- the logo itself "Weichert Agencies"
- an icon - preferable the initials "WA" combined in a nice design.
they should work together - but also separately!
e.g. icon only for applications where we want to show our CI in a reduced way etc.
both should work for the 4 divisions in our company.
- Active (all kind of sports performance wear)
- Work (work- and professionalwear)
- Fashion (speaks for it's self)
- Eco (a sustainble collection focusing on eco friendly materials)
Same here - in the general logo all 4 divisions should be mentioned.
but there must be the possibility to use division names in combinations with icon or logo e.g. ICON + WORK or FULL LOGO + ACTIVE.
generally we look for a minimalist, reduced design, don't go crazy with colors - the only idea we have is to have colors for the different divisions (eg. work - orange, eco-green - fashion- black or white etc.)
to be able to differentiate the divisions by colors as well.
Attached you can find our actual logo - just FYI - we do not like it anymore.
we're excited to see your designs.