Target audience: small to medium sized businesses. Hair salons, massage parlours, dentists, small hotels/villas etc.
Must look professional, and not over the top. If the logo parts of it can be used as an icon too (e.g. for the favicon that appears in the browser tab) that would be great.
I'd also like to somehow help convey what the business does.
The closest things I can think of to represent bookings/appointments in the logo are having something that looks like a clock or a calendar. Either integrated as part of the logo or off to the left of the logo. I think these visual elements should be relatively subtle though.
I've attached an example of a possible idea - having a clock in the logo with the 'v' forming the hands. Please provide some examples but I'm also looking forward to see what other ideas you come up with.
In terms of colour we haven't decided on brand/site colour combos yet so will be interested to see what you can come up with. If you can recommend colours that would go well with the logo that would be great.