The MRC (Marriage Resource Centre) = is an organisation which provides quality support for the lifecycle of marital relationships from engagement (marriage preparation) through to marriage itself.
'Smart Loving' = is a series of courses we do for couples and is the key first product which needs to have a look which ties in well to the main brand and perhaps have an icon which could change colour or shape slightly to suit further sub-brands or products we are looking to do.
DESIRED/ REQUIRED = 2 complimentary logos
1 for the Top Brand (MRC)
1 for the Sub Brand (SmartLoving) - (eventually there will be other sub-brands so the top brand should consider the implications of breaking into product line brands while retaining a core identity.)
Core Logo to be the overarching identifiable element = Marriage Resource Centre
Sub-Logo to reflect the product brand divisions = Smart Loving
TOP BRAND – Description of the MRC
The MRC (Marriage Resource Centre) is an organisation which provides quality support for the lifecycle of marital relationships from engagement (marriage preparation) through to marriage itself.
The organisation and its operations want to pitch ourselves as the ‘go to people’ for all things marriage.
- Courses/ Seminars on marriage for couples
- Conferences on marriage health and happiness
- Publications, Research, Books and Multimedia resources
- Personal Consultancy
- Media commentary on the top of marriage
We aim to strengthen marriages referencing the Catholic Faith and its teachings on ‘Theology of the Body.’
We are Australian based with a vision of going international.
WHAT WE NEED:
When someone sees our brand they need to think:
- quality assurance
- marital experts
WE ALSO NEED:
SOMETHING TO REPRESENT OUR MAIN PRODUCT =
Our key work is in a series of courses and seminars for couples which we’ve called ‘SMART LOVING’
This is its own image but needs to reflect the top brand. It has a similar market except needs to be less institutionalised or 'warmer' than that the top brand.