Further requirements – Brief overview
Honestjohn.co.uk is one of the UK’s leading automotive websites.
As a brand, Honest John is growing rapidly, not only with increased visitors to the site, but we are also achieving great success with our renowned Honest John Motoring awards, as well as moving into other automotive sectors such as vans and other subsidiaries.
The website will shortly be undergoing a huge redesign and we require six new logos which will be instantly recognisable to consumers as being part of the Honest John brand. There must be synergy between the logos so that if they are shown as a standalone logo (for instance awards logo) they can still be identified as being part of http://www.honestjohn.co.uk.
LOGO 1: Main Logo – (attached current logo from site as well as Honest John You Tube logo)
We would like an image with the strapline below to say ‘The car buyer’s website’. The logo must use the existing text of the current logo which displays the website name. Please be as creative as you need, we will review all options as long as the logo is more sophisticated and can be adapted to other areas of the site.
LOGO 2: Honest Awards Logo – (previous logo attached) This will feature on awards, press releases, press and digital marketing. Must have ‘The Honest Awards’ then the website address underneath. Looking for a simple design that fits in with the web logo but can clearly demonstrate the purpose of being for the Awards.
LOGO 3: Young Drivers – This is a new section of the website where we give essential advice to young drivers on insurance, passing their test and the best cars to drive. We need a logo that incorporates the Young driver theme as well as having synergy with all of the other logos. Underneath the logo it should say ‘Young Drivers’. This will also feature on Facebook.
LOGO 4: Good Garage Guide – One of the fastest growing sections of our website is Honest John’s Good Garage Guide. Within this sector we feed in top recommended garages throughout the UK. The Logo should reflect the garage theme and should state underneath ‘Good Garage Guide’.
LOGO 5: The Hat Award – (HAT – Highly Approved Trader).Each year Honest John awards a ‘Hat Award’ to businesses that have proven to provide excellent service to our users. Each winner receives an award that will be displayed within their business on promotional material. We require a logo that features the HAT award, and is distinguished from the Honest John awards logo. This logo must be recognisable to customers that it is part of the Honest John brand so that when it is seen in advertisers showrooms they know who has awarded it.
LOGO 6: - Van Buyers Guide: Honestjohn.co.uk will shortly be introducing a new channel for users looking to buy a van. This will feature van reviews and vans for sale. We need a logo that clearly demonstrates this is a van section and underneath has the strap line ‘The van buyer’s website’.
All of the logos must incorporate the same theme and each logo must clearly demonstrate the purpose of the section or the award that they are representing.
Example: If all of the logos feature the Trilby, the young Driver section could include L-plates, the Good garage Guide a spanner etc. We are open to your creative interpretation.
Clean and simple design, conveying simplicity and quality
- The logo will be used on a white background and we have a preference for vector based designs.
- The winning design should be provided in a variety of industry standard hi-res formats upon completion. We will need a horizontal version and a vertical version, as well as a truncated version that we can use for example on the url address.