Our company provides accounting services. The current name and tagline is "GPCD Partners, LLC" with the tagline "Certified Public Accountants."
We are developing a new website and series of niche websites so we want to explore development of a new brand/identity/logo.
We are special since we provide "comprehensive services" but also target niche markets with very specific messages.
Once we hook them through the niche market messaging which often says we will "provide reviews or second opinions" on what they have already, then we show them how we need to help them with everything including referring them to our financial planning partners.
For example, I have purchased domains like Retirement.Accountants, Annuities.Accountants. Nonprofit.Accountants. Investment.Accountants. FinancialAid.Accountants.
These would all be niche websites associated with the main website and have a similar look and feel - so the LOGO DESIGN NEEDS TO ACCOMMODATE VARIATIONS like these.
The Main Firm name would be GPCD Partners.Accountants and then we would need variations like...
The graphic element of this logo could change depending on the part of the name on top i.e. "retirement" or "nonprofit."
FinancialAid could have a "graduation cap" on top of the "F" or to the left of the words in the logo.
Physician could have a "stethascope" or some other medical related symbol attached to the "P" or to the left of the words.
All of these should have a consistent look and feel. So if there is an icon/graphic that represents the different services, it should probably also be inside a circle or other shape that creates some consistency.
Or, if different icons are used they should probably be the same style.
Scroll to the bottom of this website http://www.goodfinancialcents.com to see the logos/links to his niche sites and the consistency between them.
That's what we are interested in trying to do.