First, some background: Our parent company is named DataFinch Technologies. We currently have two products underneath our brand, Catalyst and Vantage. Fun fact - all three of these logos were created from a 99 Design contest!
DataFinch has a mission of providing technology/software solutions for Applied Behavior Analysis providers. ABA providers are organizations made up of licensed therapists that work with children with autism and other developmental disabilities. Catalyst was the original flagship product and facilitates data collection for and analysis to measure progress of the student or patient. Vantage was released last year and facilitates practice management, making the scheduling of appointments, billing of patients, and payroll of employees more trackable. Pinnacle is in development and will facilitate organizational behavior management which allows the organization to track the performance, efficacy, areas for growth, etc. of their employees. The ABA industry is the bulk of our customer base thus far, however we envision Pinnacle being bigger than the ABA industry and a beneficial product for any organization or employer using OBM.
Now, some background on the science of OBM itself. The science of OBM includes five major elements that are widely by anyone who practices OBM. These five steps are:
1. PINPOINT the behavior you want the performer to change
2. MEASURE performance (i.e. collect data)
3. Provide FEEDBACK to the performer
4. REINFORCE the behavior
5. EVALUATE performance
Considering these key elements and other key buzzwords related to the sciense, we decided on the product name ‘Pinnacle’ since it includes the word “pin”, reminiscent of pinpointing behaviors, and represents the omnipresent quest to evolve and nurture employee’s success.
We held a white boarding session to brainstorm a few general concepts to represent Pinnacle. Those pictures are attached below. Our favorite concept was a “P” made up of five continuing arrows that represented the five aforementioned elements of OBM. We also liked the idea of the bottom of the “P” representing a distinct pin point.
It is important to note that both the DataFinch and Catalyst logos include distinct “icons” in the first letter of their logos. We often use these “D” and “C” icons on marketing materials, training materials, and more. We have found it’s a great way to generate brand recognition when space is limited and is a useful asset. When we ran the 99 Design contest for our product Vantage, we failed recognize and communicate the need for a symbolic icon to represent the product and what it does.
Note: We NOT want our logo to include mountain peaks. Mountains seem to be a cliché and overused concept for companies named Pinnacle, so that’s out.
Please visit http://www.datafinch.com and check out our website to get a feel for our company image as it stands today. I also attached a bi-fold brochure I recently worked on that shows DataFinch on the outside and highlights our respective products, Catalyst and Vantage, on each page of the inside. As you create your design, please use this brochure to envision the “Pinnacle” logo and scheme alongside our existing products in a tri-fold brochure. I hope this helps you imagine a logo design that is cohesive to our brand as a whole.