I currently have a logo that already is recognized in my market, but it doesn't print or read well. So I'm looking for a tweak in the design, a reinterpretation of the same idea with better readability. I don't want to be too different. You can actually do the same shape and fix the things that I'll be describing bellow. I want to keep the same idea of design and simplify/ polish the lines still maintaining being recognizable.
Here is what I'd love to keep but polish:
I like the swirly lines on the bottom and top but I'd like to clean up a little bit. Maybe use it to create the frame for the words better. Very important is that I want for people to still link to the same company, so similar shape is preferred. I'd love for the swirls to be thinner and be a secondary element that compliments instead of compete.
The whole name needs to be more readable and printable. Definitely remove the gradient behind and make the words print on positive instead of white.
The sample attached is not being used as far as shape, but as example of readability, I love how the words stand out and the swirls are thinner and blend in with the letters as part of one thing.
I'm ok with being one color for the whole logo if that is best for the design. I need for the new logo to print good on black and white background.
It would be great if there is a smaller simpler version to put on labels, photos etc. like just a quick symbol or monogram, something like that. If that is possible of course.
The logo will be used on all marketing materials, website, contracts, and on top of photos as a watermark. I print materials professionally but also I'll be making a stamp of this logo, so it needs to print well with that too. Please provide the final logo on a transparent background.
Thank you so much for taking this project! I'm really excited to see what you will create!