The 90 Second Headshots logo will appear on all branded materials, ranging from large banners, to business cards, and a wide range of take-away items, T-shirts, ball caps, flash drives, etc.
We would really like to see some concepts with the logo itself utilizing the “0” in “90” as a cutting edge clock face, minimalistic tick marks for the numbers, implying movement with the second hand moving quickly, motion blur to imply speed, drop shadow etc., perhaps the font in a slight italic lean to again, imply speed and movement.
The logo is a central piece of our branding, and should convey the following qualities. Modern, strong color choices, of not more than two or three, perhaps several contrasting shades of the same. A vibrant light and deep blue are appealing, but we’re open to other vivid, primary color combinations.
Likewise, could incorporate a camera lens, face on, with or without iris, or the outline of a modern SLR camera body. Those should be utilized impressionistically, not literally. The company gives the public the best picture they've ever had, in 90 seconds. The principal partners are top Hollywood headshot photographers, looking to bring their high value and premium priced, time intensive skills, to a large venues in the form of a 90 second, $20, fast, fun experience for the general public, with an amazing result.
Fonts should be sans serif, and graphically clean, bold, easily read both small and large scale, but not feel too generic.
Adjectives associated with the company include: Cutting edge, high quality, fun, fast, dynamic, upscale, social media, web and internet hip, high tech, 21st century, enduring, memorable, powerful, personal, beautiful, sexy, cool, entertaining.