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I need a new logo design for my brand, INSUPERABLE. We have been selling Insuperable home-care products for over 20 years, but the logo is aged and is in bad need of a new look. Insuperable means Unbeatable/Unsurpassable/Matchless in Spanish. It is to be used in cleaning products such as laundry liquid detergent, fabric softener, grease cleaners, window cleaners, furniture polish. The key attributes of those products are 1)first, of course, cleaning and performance 2)followed closely by fragrance/perfume and how it stays with the clothes or surfaces where it is applied. The packagings we use for Insuperable products are known as "doy-pack" or "stand-up pouches". Those pouches come chiefly in in two formats: small (900ml) and large (3 lts). I am attaching examples of the two packagings and to those qualified I will supply upon request a rendering template in TIFF format in case you want to showcase your work directly on the pouch. The products will have a low price point on the shelves compared to its competitors. I would characterize the brand as "value" products with good quality and low price. Therefore, one should avoid pricy or premium looks that communicate and expensive product. I am uploading some samples of the packagings in which the logo will be applied. Also, some examples of popular brands in the home category, but you can look them up by googling "leading home-care brand logos" from companies such as Unilever, Procter & Gamble, Clorox, SC Johnson, Reckitt Benckiser, Henkel, etc.
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