What does memetis do:
Memetis is a young start-up company developing and manufacturing high tech micro components for the medtech and bioanalytics industry. However, in future, its business will not be limited to these industries and might very well expand into aerospace and defense as well as automotive.
What is its technology about:
Memetis builds micro actuators based on extremely thin shape memory alloy foil. These actuators are currently used in micro valves and micro pumps within medtech / bioanalytic microfluidics.
Shape memory alloy is a metallic alloy whose form can easily be changed in the cold state. However, once heated up (e.g. by an electric impulse), the material will self-initiate its deformation in its memory shape (you can check for the effect on Wikipedia or check the video and graphic on http://smactuators.com/?page_id=129 ). The material becomes the machine.
Why is it called memetis:
Metis is an ancient Greek goddess who was said to be extremely smart. She tried to hide from Zeus and was able to change her appearance to various forms (plants and animals). Our materials are smart materials also capable of changing their form to the memory shape. Thus Metis shows certain traits also to be found in our technology.
Further, the technological space we are in is called MEMS (micro electro mechanical systems) – this abbreviation added the “ME” of MEmetis. My co-founders think of the “ME” as a hint to MEMORY (as in shape memory alloy). Thus, we get our company name MEMETIS.
What is important for its logo:
Even though the company currently has a strong focus on microfluidics in the medtech and bioanalytics space, it will expand to various other industries. The logo should therefore not have a strong relation to the medtech / bioanalytics space. Thus, it would be appreciated to have a very technical (high tech) appearance or a relation to the material we are using – shape memory alloy - (our old and not very fancy logo has the crystal lattice – look at http://www.smactuators.com).