Como victoria t começou a jornada do(a) logo & site
Como você é conhecido?
Thread & Flourish/FlourishBox
Qual é o slogan da sua empresa?
Thread & Flourish/FlourishBox
Conte para a gente quem é você e quem é seu público alvo
We are a small, every other month, Fair Trade scarf subscription company. Our subscription boxes are called "FlourishBox" and we include a scarf plus two other Fair Trade surprises. Our customers are women (and men buying gifts for women) in the age range of primarily 25-45, who are fashion forward, have disposable income (upper middle+), are cultured, interested in Fair Trade and the global economy (a little bit earthy, a little bit luxury - probably shops at Whole Foods), and want to treat themselves (or loved ones) with a surprise every other month. Stores our target audience would shop in include J.Crew, Anthropologie, and Free People.
Additionally, we will be starting a separate section of our store, selling scarves for one time purchase.
Thread & Flourish is the name of our company and FlourishBox is the name of our subscription. We would like two versions of the logo - one with the emphasis being on "Thread & Flourish" and the other emphasis on "FlourishBox". Both logos will be used on shipping boxes and on the website.
Qual o segmento que sua empresa está mais relacionado?
Quais as cores que você quer ver no seu design?
Escolha dos designers
Outras solicitações de cor
I'd like to explore the following colors:
Primarily neutrals: blacks, beiges , grays and white (not all at once!). However, we are open to seeing what ideas you have as well. We want simple. sophisticated. artisan. Colors can be explored, however, we really lean towards keeping the colors simple to capture an element of sophistication, and not take away from our artisan products. We will definitely be wanting a white version of our logo to use on a kraft paper colored background, but are open to other versions. We also like the vintage feel of a lot of logos we have seen. We lean towards logos that are more about the texture and design of the letters than the colors.
Nothing bright. All colors should be somewhat muted. Our customers would be the type to shop at Anthropology, J.Crew, Free People, and Whole Foods. Keep that in mind, and think of a logo that these customers would find appealing.
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
We really do like the logos we selected above! simple, a bit of vintage/industrial, artisan, feminine (but not over the top!), earthy. Our current website uses our logo in the upper left hand side of the page. http://www.threadandflourish.com We like it, but aren't thrilled with it. We are a fan of the cursive writing for our logo, but it is important to us that it is still readable, and have experimented with other, print style fonts that also work. We would like something feminine (but simple, and not too crazy) with a "flourish" included (this could be an actual flourish!) Again, nothing too crazy. Simple and sophisticated and earthy is what we are going for.
O que você tem em mente sobre o estilo e o tema dologo and hosted website?
We operate through Cratejoy and would need the website to integrate with that.
-Homepage: General overview of the products we sell
-We are looking for mostly clean lines. We love the look of grey and white used together and are open to other neutrals. Originally we were thinking "color" but would like to see the logo and website more earthy, sophisticated, and a bit feminine.
-we would like to have an easy way to change the subscription page when the subscription boxes are no longer available for a certain month, to show a "sold out" page with an option to sign up to receive an email when our next month's subscription is available.
-we will also be adding an option for one time purchase scarves, so we would like to have a page with scarves and pricing listed.
Templates Jimdo para explorar
Descrição das páginas
Homepage: featured image at top of page, with a description of who we are. have a "join now" visible at top of page.
Room for images of scarves on each page
Subscription page: list options for different subscription choices and the ability to make a selection on this page
One-Time Orders Page-show one image of each time, with title and price
Divulgação no blog
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