The new global dating website that would successfully compete with current market leaders: Match.com, Eharmony.com etc. The key competitive advantage of http://www.dating.com is availability on site of featured attractive members from the other parts of the world highly interested to communicate with local members.
- Local (under the term of local we define USA mainly) and international members
- correspondence and chat with ability to share and exchange photos,
- 100% verification of featured international users,
- high quality profiles allowing to download a lot of content.
What Dating.com Does: Helps me to find someone anywhere in the world. Changes my dating experience.
How Dating.com Makes Me Feel: Excited, loved, appreciated, happy, lucky, alive, independent,
Tone of Dating.com: The world’s meeting’s place
Because: Widest coverage (more countries), most interesting / attractive people, opportunity to meet different people, adventure, broadens experience while shrinking horizons, exciting, glamorous, intimate, liberating to meet the person you want to meet
Brand Character: Exciting, capture the essence of global dating / relationships, provide real-time translation services
Demographic: Men and women aged 30+ with $65k income who are looking for him / her
Other: “The World’s Best Place to Meet,” “The Heart Knows No Borders,” “Meet Someone in Paris, Texas, or Paris, France,” “Could Meet the Girl Next Door or the Girl Not Next Door”
Payment model is a combination of standard membership and pay-per-go (credits purchasing for extended access or functionality). The way payment model is visualized and explained should be understandable for customers who got used to general dating sites.
Pricing category: avr. check is expected to be around 105$ per month
The site allows registration for both men and wome