We want a magazine advert designed, this needs to be a full page add
to be published in a Construction magazine - Deals on Wheels. This is
a New Zealand only magazine.
We are trying to sell most of our attachments through the Excavator
resalers (dealers), as when they sell a new excavator the customer
needs attachments to go with it. We therefore need our adverts to be
focused both on the end user and the Excavator dealers as we need the
end user to request our attachments as well as the dealer seeking to
buy off us because of our fast delivery times.
At the moment all of our competition do standard adverts that are
just on there products (photos/designs of their products) we want to
do something different that captures the attention of the reader, we
want something with a twist or a bit unique, something quirky.
we have the challenge of needing to keep a good clean corporate
(we have brand guidelines to help in this, although we want to give
the designer flexibility in this).
We want the advert to be on a fairly corporate level, to be more
selling our service and our range, to date we have never advertised
that we do the full attachment solution we have only advertised
certain individual products.
We do not know where to start with creating this advert so are
therefore going to give all designers a free hand, and let them use
their creativity, (as they are the creative ones after all). We have
had a few ideas so will share these, these could include having a
airplane flying over something and having our attachments falling out
the bottom of it, as being delivered to our customers. Or to show we
do a full product range we could have a multi tool (pocket knife)
our attachments on it instead of normal tools found on this. Any
ideas welcome, as we would be looking at creating more than one of
We would also like the advert to have a real call to action therefore
to generate leads
At this stage we are not to concerned about about the written copy in
advert, we will be only wanting it to be very brief (maybe one
sentence or key point) then we need contact details and a call to
Please visit our Australian website to get a feel of our latest
I have attached our current add and our brand guidelines you will
notice this is for more than one brand, you will be designing for the
I have also attached the Magazine specs.
For all pictures you require, please do not hesitate to contact me,
Please visit http://www.attach2.co.nz for more product information -
please download our brochure for info as well (note this is all our