michael.kerr tem um(a) novo(a) outro design criado em um concurso de design:
Create an brand to excite our employees about big changes in our technology
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Contabilidade e financeiro
We're an insurance company implementing a large internal IT project that will impact each of our approximately 12,000 employees. The name of the project is O365. O365 will introduce replacements for some existing tools (email, instant messaging) and introduce completely new collaboration tools (social networking, simultaneous editing within apps). These new and different ways of communicating and collaborating will require changes to our business' culture: Less living in your inbox, more posting messages and sharing documents in open and team-based forums. Our target audience is each and every employee in the company. Age groups range from millennials to boomers. Comfort with technology ranges from those adept at Snapchat to those who feel better using a fax machine. We're also a fully bilingual company as around 1/3 of our employees speak French as their first language, so our logo needs to work in both languages.
Qual a sua visão?
Because of the project's scope and impact of O365, we're looking to have a brand created so employees can immediately connect with the variety of touchpoints (emails, posters, presentations, educational videos, intranet articles, etc.) they will be exposed to in 2018 and 2019. Our key themes in communicating with employees are: - ENABLEMENT (helping employees "do their best work") - CONTINUITY (to mitigate fear or apprehension in older, long-term employees) - THE EVERYBODY PROJECT (emphasizing that everyone has a role to play in the success of the project, such as learning how to use new tools and learning new ways of communicating and collaborating with colleagues) - BETTER WAYS OF WORKING (emphasizing new abilities and how employees can incorporate these into their work habits) - I.T. LEADING THE WAY (We want to change employees' perception of our IT Department as enablers of work) We are looking for: - A standalone wordmark - A version of the wordmark incorporating the project tagline "The everybody project" ("Le projet de tous" in French) - A logo incorporating a wordmark - Brand colours Within the logo, we would like you to consider how to incorporate the words "Communicate" ("Communiquer" in French) and "Collaborate" ("Collaborer" in French). However, this is optional and not a must-have. DIMENSIONS We'll use this in a variety of places. Online, it will often appear in images that are 455x294 px, 340x245 px. We are thinking the minimum size for the _wordmark_ should be 32 px in height, but are open to suggestions.
I've attached the Intact Financial Corporation Brand tipsheet with details on our corporate brand. These are guidelines, but please feel free to be creative! For example, our brand colours could be used as accents and not dominant elements of the brand.
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