1. Icons will be for internal use only.2. Initially, they will be used on our intranet and powerpoint presentations. However, we may want to reproduce on other items such as stamps, stickers, notepad covers etc. Will need final files in both high and low res formats and they must be to be able to be reproduce without too much loss of quality in both formats.3. The heart must stay as is in terms of look and colour. The tag line - one step ahead can be moved if required. Tag line is brushscript standard.4. The heart logo for the program and the icons must be fit together as a cohesive group, but also be able to be used individually.5. Attached to this brief is the 'heart logo', our corporate brand and our current colour palette. However, if you feel that icons would look better in other colours, that is okay - we are happy to be challenged and surprised.6. Icons will probably be primarily used on white/transparent background, however, when required, we do use the darker background, as shown in attached files.7. The program is about change and dynamism.8. No clip art etc - we are looking for original design/artwork and no licensing fees.9. Can be literal or abstract representation of our goals (4 p's) - once again we are happy to be surprised and challenged.
10. Icons can be as complicated or simple as you think, as long as they can be easily reproduced as noted above in point 2.
11. They have to work with the 'heart' as a group, or as standalone. They can be versions of the heart or something entirely different.