Como m.d.francis começou a jornada do(a) outros designs
Como você é conhecido?
The Centre for Research and Evidence on Security Threats (CREST)
Qual o segmento que sua empresa está mais relacionado?
Conte para a gente quem é você e quem é seu público alvo
The recently launched Centre for Research and Evidence on Security Threats (CREST) conducts, commissions and communicates unclassified research on all aspects of understanding, countering and mitigating security threats. Members of CREST (a consortium of five UK universities led by Lancaster University) are leading academics from across the social and economic sciences and are engaged on a broad programme of research, including on violent ideologies and actors, online behaviour, effective interviewing, and protective security.
Our target audiences are time-poor practitioners (e.g. police) who need to engage with the latest evidence to inform and improve their practice. Our briefings must be practical (e.g., what do you need to do to get evidence in this situation), brief and easy to engage with.
O que te inspira e como você imagina o design para seu negócio?
Briefing note templates
We would like double-sided InDesign templates to allow us to drop in text and pictures/illustrations for a series of short and longer briefing notes.
- The templates should allow for:
- Title: up to 15 words
- Subtitle/short intro: upto 50 words
- Boxes for text highlights
- Boxes for photos/illustrations
- Option for pull quotes
- Space (at bottom of last page) for 50 word disclaimer
- Space (at bottom right of last page) for 9 character document reference (e.g. 15/124/01)
A short (1 sheet A4, double-sided) briefing will also contain about ~700 words, include numbered/bulleted list (e.g. step by step guide).
Longer briefings could contain from ~1500 words (also including numbered/bulleted list) upwards, so we’d like a template for additional pages as well, which we can insert as necessary.
These guides will be targeted at five different audiences (1.interviewers; 2.analysts and investigators; 3.policy makers; 4.protective security professionals; 5.general public/media). We would like idents /icons to indicate these different audiences in the reports, as well as:
- things to consider
- 2 minute-read briefing note
- 10 minute-read briefing note
- Toolkit briefing note
Our communications aim to:
• be evidenced-based
• be compelling, clear, concise, and practical
• make it clear what we would encourage people to think, and/or do as a result of our communication
• be written in plain English to benefit a wide range of stakeholders
We’d like these briefings to visually stand out – so that people can recognise that it is one of our briefings from a distance – while at the same time in an un-fussy practical style which aids easy engagement.
We have attached a document which contains a draft of the kind of briefing (in this case for an audience of interviewers) that we will be producing. The text is not finalised and the copyright remains with us.