Our new strategic plan is focused on “Beyond the Cloud”. We are still developing the name of the plan; we know it will be centered around a butterfly (some ideas we have been playing with are” ‘Beyond the Cloud: Butterfly Rising’ ; ‘Beyond the Cloud: Journey of the Butterfly’; ‘Beyond the Cloud: The Butterfly Transformation’). Our external market message is about digital transformation - which aligns with the strategic theme in that it is not about being a faster caterpillar, but using innovative technology to transform businesses like a turning the caterpillar into a butterfly. Our internal message aligns with the theme in that we as a business are transforming, from an organisation that was solely specialising in Oracle Cloud Platform (represented by red colouring in our previous branding), towards a broader vendor approach and leveraging more innovative technologies and service offerings to grow the business and to be successful.
As the wording of the strategy is still being finalised, the wording provided below is an example. Actual wording will be provided to the chosen designer.
The outcome we are looking for is our “strategy on a page”. A one page poster (that we can print in A1 size), that displays our
- Belief (15-25 words)
-- We believe that digital technology has the ability to transform and enable every business, regardless of size, to reach its full potential.
- Purpose (25-30 words)
-- Our mission, is to help our customers ‘cross the Rubicon’ in the successful adoption of digital technologies to reimagine and transform their business through a digital lens.
- Brand promise (3 or 4 promises, 2-3 words each)
-- Thought leadership
-- Unrivalled expertise
- Vision (20-25 words)
-- We deliver compelling digital solutions for effortless customer experience. We deliver our services to rapidly create compelling digital solutions, at reduced cost with reduced risk.
- Values (5 values, 3 words each)
-- Act with Integrity
-- Strive for Excellence
-- Perform with Passion
-- Achieve as a Team
-- Own the Outcome
- Strategic priorities over 3 time horizons. Within each of the three time horizons, there will be
-- A theme title for the horizon
-- 8 to 10 strategic priorities, approximately 100 words in total for each horizon
- Metrics (4 metrics, one word each)
Butterfly themed, that could incorporate the following ideas
- Cogs (common imagery for DevOps and automation)
- Red colour transitioning into blue (with more blue than red) or colourful
Preferably no stock art. If any are included, maximum additional cost we are willing to pay for stock art is $100
Attached image is an example of our previous strategy on a page (previous theme was 'Journey to the Cloud', so different theme but same concept of strategy on a page).