We are looking to create a 6.25" x 11" direct mail postcard.
This campaign is targeted towards residential customers, with the goal of introducing our service, promote our business, and gain some brand recognition.
The call-to-action is for the prospect to contact us (call, visit our website, or send us an email) to find out information about our service plans, and to learn more about our service.
As far as design, we are looking for a clean and simple layout, not too cluttered, but powerful enough to grab the attention of the reader. Less is more in this case. On the front we were thinking the use of an image, and on the back the use of icons or graphics to depict the steps (refer to attached Word doc). With that said, please feel free to use your expertise and judgement to conceptualize the best design.