Designing the print on an air cushion, make protective packaging more attractive!

FP International

We are FP International, manufacturer of both inflators and air cushions. Our air cushions are used for protective packaging.
A presentation of our company can be found here: https://www.youtube.com/watch?v=7Nw…2C&index=1

Please see the attached Word file with the full description and links.

The assignment: since we are changing the names of our air cushions and switch all print to green, we are in need of a new print design:
-Needs to contain our name: FP International
-Needs to show which of the ranges it is: ECO, CLASSIC or PREMIUM
-Design can have only 1 color = green
-Has to work for different cushions shapes. You can find photos of the different cushions here: https://fpintl.box.com/s/4pptvqnbnb…6nzgolxtso

Important: we want something really different. On the attached pictures you see the print as it is now. All our competitors have kind of the same “boring and informative prints”.
Here you can see something really different (air cushions with a smiley): http://www.epacker.de/shop.php
Since packaging is more and more seen as an overall experience, we think it is important to go along with the trend and have an original and more ‘trendy’ print.
Be careful: to stay eye-catching we want to avoid a too busy design.

Our biggest competitors are:
-Sealed Air
-Storopack
-Pregis
Maybe it is interesting to have a look at them as well.