Keystone Lighting Madness Flyer (LED and Fluorescent Tubes)

Keystone Technologies

we manufacturer and distribute lighting components. Our target audience is Electrical distributors, electrical contractors (electricians), manufacturers. Mostly male. Think NASCAR type personalities.

We need a flyer made for a promotion that we are running for both new customers and existing customers. This will be on an 8.5'' x 11'' flyer, which will be mailed out and handed out to customers to help promote fluorescent lamps and LED lamps (also knows as "Tubes"). Attached is a detailed spec of all the content that should be included. I have also uploaded some of our other marketing materials. This particular flyer should have some relationship to these other marketing pieces, but we want the logo on this flyer to pop. I've also uploaded several logos/images that need to appear on the flyer. I have included a very rough sketch of a concept/layout, but certainly feel free to do something different. This was just one idea and not necessarily meant to provide exact guidance. The imagery can either be stock photography or graphics. I have also included the image of a similar promo flyer we did. This design was very basic, but is a good representation of the color schemes, etc we typically use. Additional marketing materials from Keystone can be viewed at http://keystoneballast.com/literature

If you need stock photography, we have subscriptions to many
libraries. See attached for all of our subscriptions. You can use any
of these for proof only and then we can buy the image if necessary.
Fonts: Trade Gothic, CGF Locust Resistance
Colors: PMS 484C, 100K, 43K, 20K

Final artwork preferred to be done in InDesign, rather than Photoshop or Illustrator.
Type must NOT be OUTLINED.
Native files must be provided so artwork can be resized to fit a variety of media. A flattened/uneditable file is unacceptable.