Description: We are looking to get our bifold brochure created. We are targeting new and prospective patients, as well as referring physicians.
We are looking for a new bi-fold practice brochure. I have created a detailed draft which conveys the main themes. I have tried to use the concepts of "occupation" and "sport / activitiy" to communicate our practice focus. The underlying thought is that people do one thing "for a living (ie work), and they "live to do" other things (ie play). These two concepts are being juxtaposed with the cover stock images. The goal is to keep the cover very clean so that the images capture the viewer's eye.
We would like to use similar color scheme as the practice website cfosm.com
Front cover: I would like to keep the general format.
Suggestions for divider: Color / weight?
Image orientation: Vertical vs Horitzontal (probably depends on image)
Considering a stylized map with the office locations (see map on draft)?
One thought is to use a circle divided into thirds with one office per section
Suggestions for color, font and layout
Maybe include a quote from the practice website flash (Similar to the interior quote)
There should be some continuity b/w the front and back covers
Not sure this is achieved with the banner in the footer on the draft
The general theme is in place: Practice introduction and physician info
The overall layout needs to be tweeked to make it look more professional
Do we need the logo repeated on the interior pages?
Note, these images are all stock with unrestricted use.