Como AA Webmaster começou a jornada do(a) design de embalagem ou impressos
Como você é conhecido?
Qual o segmento que sua empresa está mais relacionado?
Comidas e bebidas
Conte para a gente quem é você e quem é seu público alvo
Naturebox is an online retailer that sells a subscription food service. We send our customers a package every month containing 4-6 different items of healthy, natural foods. We want to help families to eat healthier by delivering better choices to their door along with education to help moms teach better eating habits to the rest of her family . Please see our website (http://www.naturebox.com) for more details.
O que te inspira e como você imagina o design para seu negócio?
Thank you for considering this project. Please read all materials very carefully before beginning.
We are looking for a design of our packaging box. We want our packaging to grab the attention of consumers and reinforce our branding as a premium service with a natural / rustic look. Our brand is positioned as premium, natural, delicious, healthy. The box is the first tangible experience our customers have with our brand and we want this first impression to resonate with our mission and delight our customers. Our product is not available at retail, only through our website.
We want the box colors and design to be consistent with our logo colors (attached). Additionally, we need to limit the design to 1-2 colors to keep printing cost down. You may use any of the logos included in the file - we prefer the green square or the "naturebox" lettering logo. Outside of our logo and general design, we would like our website URL (http://www.naturebox.com) somewhere on the box. We also need to place a 4 in x 6 in shipping label to the front of the box, so please be mindful of this in your design. The box is kraft (brown) tab locking mailer with dimensions of 11 1/4 in by 9 in by 3 in. The layout and dimensions of the fold up box are attached. I have also attached a few photos of the box just to give a visual. Please feel free to be creative and message us with your questions.
The majority of our customers are:
- With school aged children
- Upper middle class incomes
- Time constrained and values convenience
- Enjoys food
- Health conscious (Don't always buy organic)
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