Como C.shirlaw começou a jornada do(a) design de embalagem ou impressos
Como você é conhecido?
Qual o segmento que sua empresa está mais relacionado?
Comidas e bebidas
Conte para a gente quem é você e quem é seu público alvo
Scotch Whisky to Emerging markets such as Russia, Ukraine, Poland, Serbia etc, Eastern Europe, Asia, Africa. Places where whisky before was only for very rich, now more open to ordinary people.
This to be an affordable whisky for "every day" but very good quality for the price.
O que te inspira e como você imagina o design para seu negócio?
Rebranding of current packaging, as it is now too "weak" - the bottle is quite "naked". Need more strength in the design - but we would like to use any elements of the current design that can survive. Labels already have gold and embossing so we would continue this. We (probably) don't need subtle.
In terms of improvements required maybe try to deploy the existing Lion shape on the logo in the opposite direction and make it more like RED Lion instead of being actually white lion. Probably, will need to change the colour of the background than from red to something else. Tartan pattern is not obligatory.
Apologies for all the inconvenience, but there is some technical errors occurred when trying to upload any extra attachment to the contest, so we have to use another file hosting service.
We have now uploaded other components of the existing packaging.