Art History Brewing - Bold & Simple: Craft Beer Can Label Template Design

Comidas e bebidas

Art History Brewing

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Art History Brewing - Bold & Simple: Craft Beer Can Label Template Design

A 16 ounce American Craft Beer Can - Hazy IPA

Craft Beer Lovers who love beer can art. Male / Female 21-54.

Creative Brief: Beer Can Template with one label design required. 16 ounce can Consistent layout for all future labels 2 colors (plus black) per can The Base color for the label = 1/4 to 1/3 of area The Style or accent color for the label = remainder of can Colors should follow the attached palette mood - deep and moody: blue / green / orange / black / gold (designer discretion encouraged) Use of Art History Logo is in the same spot for all designs, but not too prominent Use “Brewed in Historic Downtown Geneva, Illinois” under “Art History Brewing" Use of the “Alpha” font for the “Art History Brewing" name & select text blocks (https://www.dafont.com/alpha-2.font) We purchased the font. Use a different & unique font for each beer style name Font should reflect the style - for example: “Art History Major” is a "Hazy IPA” using an Art Deco style Use a larger font size for the key word in the beer name - for example: “Art History Major” - “Major" would be prominent Use 2 lines for the beer name (stacked) with the “prominent” word as a single word in it’s own line Include the Independent Craft Brewer logo in the design Leave space for a bar code Include standard US government warnings & language See template & sample images The goal would be for a customer to be able to identify the brewery and beer style, on a shelf, at a quick glance by the can design, color and prominence of the beer name. Eventually, when the different style cans are displayed on shelving, the color blocking should create a consistent but dynamic visual wall of color, all working together as one.

Avoid light or pastel colors. Avoid overly complex layouts.

See attached template