ralleal tem um(a) novo(a) rótulo de produto criado em um concurso de design:
Label for new elegant craft beer brand
Confira aqui o concurso de Rótulo de produto de ralleal...
Comidas e bebidas
Soon-to-be created small local craft brewery, based in the portuguese island Terceira. There are no other craft beer brands and the "craft beer movement" has just recently started in the country. The target audience is men and women from 22 onwards who appreciate quality beer and wine.
Qual a sua visão?
The brand name "Quinto Toiro" means literally "Fifth Bull" and it's a local expression that represents the gathering of people to eat and drink , usually during the local traditional street bullfights. This brand/brewery is based in Terceira Island (of the Azores Archipelago, Portugal), an island of volcanic origin, known for it's Unesco's World Heritage city, it's navigators, sea battles, castles, poets, traditions, friendly people, untouched nature, good food and drinks, etc. The local street bullfights are quite unique in the world and a relevant local tradition but not the real focus of the brand. The label should appeal to knowledgeable beer drinkers but also wine drinkers who would like to try quality beers. The label will be used primarily in wine/champagne sized bottles (75cl). Should be elegant, mysterious and look like it's a quality product. Should be easy to adapt the colors or some elements to different beer styles (e.g. Pale Ale, Porter, IPA). Should include the beer name/style; alcohol level;the words "Cerveja Artesanal" (it means "Craft Beer"); the product origin "Ilha Terceira" (it means "Terceira Island") and the ingredients list. (You may use English for now). Keywords: beauty, quality, tradition, nostalgia, nature. Very small video of the main city (Angra do Heroísmo), for inspiration: http://youtu.be/4DcrP1dfX8A Focus on the video. Use the feeling of the video to guide your imagination. See it as an ad for the craft beer Quinto Toiro! UPDATE: ==================================== The contest is now blind! I would like to avoid the actual island shape. I don't think it's nice/memorable enough and also it's being used in several local labels of other products. You can use generic and subtle elements to reference an island or natural landscapes, doesn't have to be the actual shapes/photos. The design doesn't need to be black and red. There's no reason to have that colors, the label i sent as attachment was just an example. This island is represented by the lilac color, but i don't think it will ever work on a label, so i don't encourage you to try it. Here are some good examples of elegant/polished labels i really like (no specific order): http://www.trendengel.com/wp-conten…k-main.jpg http://www.cruzine.com/wp-content/u…labels.jpg http://www.wearebulletproof.com/wp-…130384.jpg http://www.ohbeautifulbeer.com/wp-c…tles01.jpg http://www.ohbeautifulbeer.com/wp-c…ottles.jpg http://www.ohbeautifulbeer.com/2014…u-chateau/ http://www.ohbeautifulbeer.com/wp-c…Yellow.jpg Thanks!
You can check the website to see the first logo concept used (the background sound represents the gathering of people to eat and drink): http://www.quintotoiro.pt/ ATTACHMENTS: - A logo, not mandatory: Feel free to use it, adapt it or omit it and use a different concept. - A previous idea for a label is also included. I like it but it's too simple and plain. - Images of the island are included for inspiration and some represent the keywords.
Cada categoria de design tem preços flexíveis para todos os tipos de orçamentos. Rótulo de produto a partir de 269 €.
Direitos autorais totais e seus arquivos prontos para uso digital ou impressão.
Tudo começou com o briefing do design.
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