Russian Honey beer bottle label

Comidas e bebidas

Shulginsky brewery

shulginsky.ru

Шульгинское Медовое пиво (Shulginsky Honey beer)

Expensive beers to domestic and export markets from one of the best eco-regions of Russia (Altay region). Lager beer with natural honey

Regular beer consumers. Target audience is mid and upper-mid income 20+ years old men. Cost of beer bottle is not critical point for them to make a choise. Understand relation original gravity-alcohol. They can highly appreciate natural honey presented at a composition.

19th dec UPD: please pay attention to the "Luxury" style attribute. Our honey beer is expensive product. The label should look like some luxury consumed item, not the cheap one. 17th dec UPD: Developing the brief, we were proceeded from the beauty, naturalness and usefulness of honey. These are all positive qualities. This is not an aggressive product and we would like to see your creativity in revealing these qualities. If use the image of a bee as a basis, we assume it might be a kind bee, created with one's own hand and with a soul, and not from a stock bank. If use honeycomb or liquid honey it should be high-detailed and beautiful. Manufacturer's logo and beer name should not be the basis of the label. Main idea is just honey and beer. Look at the Nestle Gold cornflakes label from samples -- that's the expected level of attraction. ---- end of 17th dec UPD ---- The label should obviously send a message to consumer that he get a product based on honey. We believe visualisation should cause associations with honey, bees, honeycomb, hive etc. Gold and yellow colors expected but not necessary. The beer is not the extra expensive one, but at the top border of medium price. It will be good if the label be easy expandable to product line. "Шульгинское Медовое" = "Shulginsky honey beer" 5.5alc (14.0og) Technical data to apply on lable provided at file "Attach-1-Honey-ENG.docx". All information from this file should be readed at the final lable. We use artesian water from our own wells. We keep traditional fermentation technology (21 day+). At the same time we use modern equipment and high quality primary products (German/USA hops, German/Czech malt etc). Distribution channels are mostly online trading, horeca and retailers. Good beer labels as we see attached at Inspiration section All information at label should be on russian language. English word "Honey" allowed. Designers don't have to understand russian, all necessary information translated step-by-step can be found in "Attach-1-Honey-ENG" file. By the way, first impression still should be like "Oh, that's some interesting honey beverage" UPD: Beer filled to 500ml DARK BROWN or TRANSPARENT glass bottle. Bottle draft and photo attached. Embossing, changing bottle form is unacceptable. Could be label+counter-label with the gap of 5mm. No bottle neck label please (no tinker). Result should be editable vector files. Text not converted to curves. Shulginsky brewery logo attached in color version.

Propagation of beer consumption should be avoid.

Lable height: 90mm. Lable wight: 70 to 190mm. Rounded edges (5mm). If use lable + counter label then gap of 5mm between them.